Inov8 Studios · Kristin Chadwick · Los Angeles

A track record of scaling beauty & wellness brands.

I help founders build and modernize health, wellness and beauty brands, from the first formula and pouch to TikTok Shop, Amazon, DTC and QVC.

Launch a new brand Scale on TikTok Shop Win on Amazon Grow DTC subscriptions Get on QVC Refresh packaging
View case studies Start a project
Kevin Hart with the VitaHustle product line
VitaHustle x Jumanji Mouse's Chocolate Lava Cake
20+ years in beauty & wellness First employee to CEO Celebrity founder brands QVC · Amazon · TikTok Shop
$500M+In sales from brands launched
$200M+Annual revenue built at Sensa
5M+Customers acquired
Portfolio

Empowering the next generation of wellness brands.

Brands I've built, launched and marketed across supplements, beauty, food and hospitality. Most of them started as an idea and a deadline.

VitaHustle logo
Sensa logo
Omax Health logo
Vitagurl logo
O-Shot logo
Wolfgang Puck Coffee logo
Featured case study · 2023 to present

VitaHustle

Celebrity brands usually spike and fade. The job here was to turn Kevin Hart's reach into a real nutrition business: a product people reorder, a flavor calendar that keeps them talking, and a channel mix that doesn't depend on any one platform.

$20MRevenue, built from $0
200K+Customers
5M+Shakes served
~$10MQVC sales this year
Kevin Hart scooping VitaHustle ONE in his kitchen

A flavor calendar that gives people a reason to come back.

Limited drops, restocks and licensed collabs keep the brand in the conversation between purchases.

VitaHustle x Jumanji Mouse's Chocolate Lava Cake
Jumanji Collab · Mouse's Chocolate Lava Cake
VitaHustle ONE Strawberry
Strawberry
VitaHustle ONE Chocolate
Chocolate
VitaHustle ONE Dubai Chocolate
Dubai Chocolate
VitaHustle ONE Café Latte
Café Latte
VitaHustle ONE Cinnamon Roll
Cinnamon Roll
VitaHustle ONE Cookies & Cream
Cookies & Cream
VitaHustle ONE Blueberry Cobbler
Blueberry Cobbler
Branding & creative

The founder is the face. The pouch is the billboard.

Kevin brings the attention. The packaging has to close the sale on its own, whether it's on a shelf, in a thumbnail or on live TV.

  • Founder content built into every shoot, from studio to kitchen to set
  • Each flavor gets its own color world and props, so every drop looks like an event
  • A clean-label band on every pouch: vegan, no added sugar, dairy free, gluten free, non-GMO
Kevin Hart with VitaHustle ONE Dubai ChocolateVitaHustle ONE Piña Colada pouch on the beach
Supplements & product

One hero product, built into a line.

ONE replaces the protein, greens and vitamins in a shopper's cabinet. Then we built up and out, so customers have somewhere to go next.

  • ONE: 20g plant protein, 86 superfoods, vitamins and probiotics
  • ONE MAX: 30g plant protein plus 5g creatine for the training crowd
  • Protein coffee: Café Latte turns the morning coffee into a protein habit
VitaHustle ONE MAX Double Chocolate with protein and creatineVitaHustle superfood blend ingredients
DTC & subscription

Offers that turn a first try into a habit.

Trial is easy. Retention is the business. Every offer is designed to get a second order.

  • Variety packs that let new customers find their flavor for less
  • The Boss Bundle, a 90-day routine that sells the result, not the tub
  • Subscribe & save offers, restock alerts and bundles that lift order value
Limited edition variety pack, 12 packetsTwo friends toasting VitaHustle chocolate shakes
Amazon & marketplace creative

One shoot, every channel.

Studio and lifestyle photography planned up front so the same library feeds Amazon listings, TikTok Shop cards, Shopify pages and paid social.

  • Thumbnail-first product shots that read at a glance
  • Lifestyle images that show who it's for and when they drink it
  • Image stacks and A+ content that answer taste, nutrition and value
VitaHustle ONE Birthday Cake studio shotVitaHustle ONE Salted Caramel studio shot
TikTok Shop & community

Content that feels like a friend's recommendation.

Short, real and founder-led. Kevin's own UGC sits alongside creators and a members-only community that keeps customers engaged after they buy.

  • Founder UGC like Kevin's Cinnamon Roll video, made for TikTok Shop
  • Creator seeding and affiliate briefs that turn fans into a sales channel
  • Hustle HQ, a private community for recipes, early drops and wins
Hustle HQ community invite
Retail & QVC

From online brand to store shelves and live TV.

Retail and live shopping put VitaHustle in front of shoppers who will never see an ad, and give the brand credibility online.

  • Launched at Sprouts Farmers Market and The Vitamin Shoppe, with Instacart delivery
  • Retailer exclusives and launch campaigns that drive shoppers to the shelf
  • A QVC business on track for about $10M this year at healthy margins
VitaHustle at Sprouts Farmers MarketVitaHustle now at The Vitamin Shoppe
Email & lifecycle

Campaigns people actually open.

Launches, restocks, founder moments and community invites from the VitaHustle email program. Hover to scroll each one.

Customer love

What VitaHustle customers say.

Real reviews from the brand's 200,000+ customers.

★★★★★

"Almost six months of using VitaHustle ONE and I've had the best six months of gut health and energy levels."

Louis C.
★★★★★

"It's been a game changer for my training and recovery and my go-to when I'm on the run."

Lany H.
★★★★★

"I look forward to this every morning because it's such a delicious shake."

Claudia C.
★★★★★

"I don't like or drink coffee, but I love the Café Latte. It helps to keep me from overeating. Highly recommend!"

Demi
★★★★★

"I am so sad that I did not try this sooner. It has a very smooth texture, delicious taste, and it actually keeps me full longer."

Shannon
★★★★★

"No chalky consistency and no upset stomach. Great flavor."

Anonymous
Case study · 2017 to 2023

Omax Health

Led the marketing turnaround of a natural health company through to a successful exit, building brands across pain relief, recovery and beauty, including CryoFreeze CBD, O-Shot and Treasured Beauty.

  • Brand identity, packaging and campaign photography
  • Social media guidelines and creator content
  • Omnichannel growth across DTC, Amazon and retail
CryoFreeze CBD foot relief spray CryoFreeze CBD pain relief roll-on O-Shot CBD arousal oil for women Treasured Beauty skincare
Download · Social media brand guidelines
CryoFreeze CBDSocial guidelines · PDF · 19 pages O-ShotSocial guidelines · PDF · 22 pages
Case studies

A track record of building brands people love.

Supplements, beauty, spa, food and hospitality. Packaging, launches, websites and the marketing that made them move.

Sensa
Weight management · TV · DTC

Sensa

First employee to CEO. Online, infomercial, commercials, print and omnichannel marketing that grew a weight-loss brand to $200M+ a year and 5 million customers.

UMZU
Supplements · TikTok Shop

UMZU

Grew TikTok to $100K in three months by focusing on affiliates and authentic creator content.

Vitagurl Be Beautiful
Beauty supplements

Vitagurl Be Beautiful

Concepted and launched a line of beauty-from-within supplements for women, from naming and packaging to the website.

Glam It Girls
Beauty · Co-founder

Glam It Girls

Co-founded a line of quick, easy beauty fixes for the girl on the go.

Anti-aging color cosmetics
Color cosmetics · QVC

Anti-aging color cosmetics

Designed and launched the go-to-market plan for a new line of anti-aging color cosmetics sold through QVC and online.

Biotone Spa
Spa · Natural

Biotone Spa

Developed and marketed a line of retail spa and massage products in the natural category.

Natural bath & body
Bath & body · Gift

Natural bath & body

Marketing strategy and product development for natural bath and body sold through specialty gift, catalog and private label.

Fitness communities & apps
Fitness · Digital

Fitness communities & apps

Designed and launched health and fitness communities and apps to support weight loss.

Premium hair care accessories
Haircare · CosmoProf

Premium hair care accessories

Designed and marketed a premium line of hair care accessories for CosmoProf, from prototyping to packaging.

Leading gum brand
Packaging · Award-winning

Leading gum brand

Designed brand positioning and award-winning packaging for a leading gum brand.

Wolfgang Puck Coffee
Hospitality

Wolfgang Puck Coffee

Managed marketing programs and design for Wolfgang Puck's in-room and hospitality coffee brand.

Home Chef Food Delivery
Food · Web

Home Chef Food Delivery

Marketing plans, brand guides, design and landing page optimization for a fresh-ingredient home delivery program.

The Otheroom, Venice
Hospitality · Web & SEO

The Otheroom, Venice

Website development and SEO for a leading bar on Abbot Kinney Blvd.

Websites

Sites designed to convert.

Shopify, Wix, Squarespace and WordPress sites launched in as little as a week. Copy, wireframes and design handled end to end.

Website designWebsite designWebsite designWebsite designWebsite designWebsite design
Services

Hands-on, from brand to buy button.

No long proposals. I've built my own companies, so I jump in and get it done. If something isn't my specialty, I'll tell you who is.

Brand identity & style guides

Positioning, naming, logo, voice and the guides that keep every touchpoint consistent.

Packaging & product development

Supplement and beauty packaging, formulation briefs, claims, sourcing and manufacturing.

Lifestyle & product photoshoots

Art direction for campaigns, PDP imagery, Amazon image stacks and paid social.

Websites & landing pages

Shopify and Wix sites, product pages and landing pages written and designed to convert.

Short-form & long-form TV

Infomercials, commercials, QVC on-air stories and short-form video for TikTok.

Social & creator strategy

Social audits, creator and affiliate programs, UGC and community building.

TikTok ShopStorefront, creators, affiliates and live shopping.
AmazonListings, A+ content, Brand Store and retail media.
Shopify DTCSubscription, bundles, lifecycle and paid social.
QVCPitch, kitting and on-air storytelling.
How it works

From first audit to scale.

Every engagement follows the same path, so you see real work in weeks, not quarters. Fractional, project and audit options available.

  1. i.

    Audit

    A clear read on your brand, product, site, Amazon and TikTok Shop, and where growth is stuck.

  2. ii.

    Strategy

    Positioning, offer and channel plan, with priorities and the team you need.

  3. iii.

    Brand

    Identity, packaging, claims and creative built to sell in a thumbnail and on camera.

  4. iv.

    Launch

    Site, listings, creators, PR and live shopping lined up for one coordinated moment.

  5. v.

    Scale

    Testing, retention and new channels like QVC, with reporting that shows what's working.

Powered by Claude

Senior thinking at startup speed. I work with Claude, Anthropic's AI, as part of my team for research, competitive audits, copy drafts and creative testing. You get more ideas tested, faster, with my judgment on every decision.

Kristin Chadwick
About

About Inov8 Studios.

Inov8 Studios is led by Kristin Chadwick, an entrepreneur and brand builder with more than 20 years scaling health, wellness and beauty companies. Kristin has launched dozens of brands and products that together have grossed more than $500M in sales.

She joined Sensa as its first employee and later became CEO, growing it to $200M+ a year with more than 5 million customers. She led marketing at Omax Health through a turnaround and successful exit. Today she is President & CMO of VitaHustle, co-founded by Kevin Hart.

Kristin has worked in nearly every channel: influencers, podcasts, TV, print, radio, retail, Amazon, TikTok Shop and live shopping. Her favorite part is when a customer falls in love with a brand and tells their friends.

"Build a brand people love and you've got an influencer for life."

FAQ

Questions founders ask.

Don't see yours? Email me and I'll answer it directly.

What kinds of brands do you work with?

Growth-stage health, wellness and beauty brands: supplements, functional foods and protein, beauty from within, skincare, color cosmetics and personal care. I especially love founder-led and women-led brands.

How do engagements work?

Most clients work with me as a fractional CMO or Director of Brand Marketing on a monthly retainer. I also take on launch sprints and fixed-scope DTC growth audits.

Can you help us get on QVC?

Yes. I can help you prepare the product, offer and on-air story to pitch and sell on live shopping.

Are you hands-on or strategy only?

Hands-on. I write the copy, brief the packaging, set up the channels and build the team alongside you.

Where are you based?

Marina del Rey, in Los Angeles. I work with brands across the US, remotely or in person.

Contact

Let's build something people crave.

kristin@inov8brands.com Marina del Rey, California · Fractional · Project · Advisory