Kristin Chadwick | Health & Wellness Executive

VitaHustle

Co-founded by Kevin Hart

Celebrity brands usually spike and fade. The job here was to turn Kevin Hart's reach into a real nutrition business: a product people reorder, a flavor calendar that keeps them talking, and a channel mix that doesn't depend on any one platform.

200K+Customers

5M+Shakes served

$10MLive shopping sales

Co-promotion

VitaHustle x Jumanji: Open World.

A limited-edition Mouse's Chocolate Lava Cake shake tied to Kevin Hart's return as Mouse, turning a theatrical release into a product drop.

Limited-edition flavor and pouch built around the film's character
Campaign landing page, product slides and holiday creative
Cross-promotion that sent fans to the shake and to theaters

Kevin Hart holding Mouse's Chocolate Lava Cake

Mouse's Chocolate Lava Cake limited-edition pouch

Mouse's Chocolate Lava Cake nutrition callouts

Branding & creative

The founder is the face. The pouch is the billboard.

Kevin brings the attention. The packaging has to close the sale on its own, whether it's on a shelf, in a thumbnail or on live TV.

Founder content built into every shoot, from studio to kitchen to set
Each flavor gets its own color world and props, so every drop looks like an event
A clean-label band on every pouch: vegan, no added sugar, dairy free, gluten free, non-GMO

Kevin Hart with VitaHustle ONE Dubai Chocolate

VitaHustle ONE Piña Colada pouch on the beach

Supplements & product

One hero product, built into a line.

ONE replaces the protein, greens and vitamins in a shopper's cabinet. Then we built up and out, so customers have somewhere to go next.

ONE: 20g plant protein, 86 superfoods, vitamins and probiotics
ONE MAX: 30g plant protein plus 5g creatine for the training crowd
Protein coffee: Café Latte turns the morning coffee into a protein habit

VitaHustle ONE MAX Double Chocolate with protein and creatine

DTC & subscription

Offers that turn a first try into a habit.

Trial is easy. Retention is the business. Every offer is designed to get a second order.

Variety packs that let new customers find their flavor for less
The Boss Bundle, a 90-day routine that sells the result, not the tub
Subscribe & save offers, restock alerts and bundles that lift order value

Limited edition variety pack, 12 packets

Two friends toasting VitaHustle chocolate shakes

Amazon & marketplace creative

One shoot, every channel.

Studio and lifestyle photography planned up front so the same library feeds Amazon listings, TikTok Shop cards, Shopify pages and paid social.

Thumbnail-first product shots that read at a glance
Lifestyle images that show who it's for and when they drink it
Image stacks and A+ content that answer taste, nutrition and value

VitaHustle ONE Birthday Cake studio shot

VitaHustle ONE Salted Caramel studio shot

TikTok Shop & community

Content that feels like a friend's recommendation.

Short, real and founder-led. Kevin's own UGC sits alongside creators and a members-only community that keeps customers engaged after they buy.

Founder UGC like Kevin's Cinnamon Roll video, made for TikTok Shop
Creator seeding and affiliate briefs that turn fans into a sales channel
Hustle HQ, a private community for recipes, early drops and wins

Retail & QVC

From online brand to store shelves and live TV.

Retail and live shopping put VitaHustle in front of shoppers who will never see an ad, and give the brand credibility online.

Launched at Sprouts Farmers Market and The Vitamin Shoppe, with Instacart delivery
Retailer exclusives and launch campaigns that drive shoppers to the shelf
A QVC + TikTok Shop Live selling engine that drives a halo across every channel

Omax Health

Turnaround to successful exit

Led the marketing turnaround of a natural health company through to a successful exit, building brands across pain relief, recovery and beauty, including CryoFreeze CBD, O-Shot and Treasured Beauty.

Brand identity, packaging and campaign photography

Social media guidelines and creator content

Omnichannel growth across DTC, Amazon and retail

Hi, I'm Kristin.

I'm a marketing leader with more than 20 years scaling health, wellness and beauty companies. I've launched dozens of brands and products that together have grossed more than $500M in sales.

I joined Sensa as its first employee and later became CEO, growing it to $200M+ a year with more than 5 million customers. I led marketing at Omax Health through a turnaround and successful exit. At VitaHustle, co-founded by Kevin Hart, I built the brand across DTC, Amazon, TikTok Shop, retail and QVC.

I've worked in nearly every channel: influencers, podcasts, TV, print, radio, retail, Amazon, TikTok Shop and live shopping. My favorite part is when a customer falls in love with a brand and tells their friends.

"Build a brand people love and you've got an influencer for life."

Customer love

What VitaHustle customers say.

Real reviews from the brand's 200,000+ customers.

★★★★★
"Almost six months of using VitaHustle ONE and I've had the best six months of gut health and energy levels."
Louis C.

★★★★★
"It's been a game changer for my training and recovery and my go-to when I'm on the run."
Lany H.

★★★★★
"I look forward to this every morning because it's such a delicious shake."
Claudia C.

★★★★★
"I don't like or drink coffee, but I love the Café Latte. It helps to keep me from overeating. Highly recommend!"
Demi

★★★★★
"I am so sad that I did not try this sooner. It has a very smooth texture, delicious taste, and it actually keeps me full longer."
Shannon

★★★★★
"No chalky consistency and no upset stomach. Great flavor."
Anonymous

A track record of scaling beauty & wellness brands.

Empowering the next generation of wellness brands.

VitaHustle

A flavor calendar that gives people a reason to come back.

VitaHustle x Jumanji: Open World.

The founder is the face. The pouch is the billboard.

One hero product, built into a line.

Offers that turn a first try into a habit.

One shoot, every channel.

Content that feels like a friend's recommendation.

From online brand to store shelves and live TV.

Campaigns people actually open.

What VitaHustle customers say.

Omax Health

A track record of building brands people love.

Sensa

UMZU

Vitagurl Be Beautiful

Glam It Girls

Anti-aging color cosmetics

Biotone Spa

Wolfgang Puck Coffee

Home Chef Food Delivery

Hi, I'm Kristin.

Let's connect.